Arthritis Research UK ‘Set Free’
Air-Edel’s Christian Henson composed the music for the latest Arthritis Research UK campaign, ‘Set Free’, for advertising agency M & C Saatchi. The advert was shown online, on television and in cinemas.
“Arthritis affects over 10 million people and is the number one cause of disability in the UK. What’s more, arthritis-related conditions cause over 30 million sick days every year. Despite this, the impact of arthritis is invisible – the condition is dismissed as simple aches and pains or an inevitable part of getting older.”