Arthritis Research UK ‘Set Free’
The advert will be shown online, on television and in cinemas.
“Arthritis affects over 10 million people and is the number one cause of disability in the UK. What’s more, arthritis-related conditions cause over 30 million sick days every year. Despite this, the impact of arthritis is invisible – the condition is dismissed as simple aches and pains or an inevitable part of getting older.”