The Latest In Projection Mapping
Air-Edel and Projection Mapping
Projection Mapping, also known as 4D advertising, is a very exciting form of advertising which successfully engages audiences whilst building brand awareness and we’ve been fortunate enough to be involved with a few projects over the years.
But what exactly does it involve?…
Projection Mapping uses everyday video projectors, but instead of projecting on a flat screen, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on a non-flat or non-white surface”. To read more click here.
Projection Mapping is being used more and more for advertising and that’s where we come in, having successfully overseen the sound creation for a number of projects over the years.
In 2012 we coordinated the music and sound design for the fantastic campaign and launch event of Siemens ‘The Crystal’ (A Sustainable Cities Initiative). The campaign involved a 6-minute 3D projection map and spectacular light projection shown across The Crystal’s façade, turning the building’s glass-fronted exterior into a non-reflective surface for the unprecedented display. To view, see the clip below.
Siemens ‘The Crystal’ (A Sustainable Cities Initiative)
Producer: Mark Logue
Sound Coordination: Air-Edel / Composer – Walter Mair
We’ve put a showreel together for you below to demonstrate a few of the other projects we’ve been involved with.
Canaletto Building .
Producer: Joanna Maitland-Robinson
Sound Coordination: Air-Edel / Composer & Sound Designer: Andy Gray
HP ‘Touchsmart’ – Music
Producer: Ben Fender
Sound Coordination: Air-Edel / Composer: Walter Mair